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Business, Accounting, Management and Marketing

This guide takes you through finding, assessing and referencing information for business.

Company and industry information

You might want to find information about a specific company for an assignment. This might include:

  • Company structure - Who runs the company? Are there parent companies involved?
  • SWOT analysis
  • Industry and markets - Who are the main competitors in this industry?

Some of this information might be available on the company's website and in their annual reports online, but be aware that most of this information is held privately by companies.