A-Z Databases: Mintel: Library Guide

Mintel is a key resource for market intelligence.

Sign in to Mintel with the link below using your UWS email address and password. When using Mintel for the first time, you will need to agree to its licensing conditions.

• Email library@uws.ac.uk 
• Ask at a campus library Info Point
• Telephone 0141 848 3888

Mintel reports provide comprehensive market intelligence for various business functions, covering consumer markets, industries, and product categories:

• Consumer Demographics and Preferences
• Industry Analysis and Competitive Landscape
• Product Innovation and Trends
• Brand Performance and Positioning
• Marketing Strategies and Campaigns
• Retail Distribution Channels
• Consumer Spending Behavior
• Regulatory Environment and Compliance
• Social and Cultural Influences on Consumer Behaviour

Our subscription covers reports and overviews in the following areas:

• Automotive
• Beauty & Personal Care
• Drink
• Food
• Foodservice
• Health & Wellbeing
• Household Care
• Leisure
• Clothing & Footwear
• Retail: Home
• Retail
• Technology
• Travel

Information on Mintel

• Reports - in-depth analysis of sectors and the most useful resource in Mintel - our subscription only includes UK reports.
• Insights - short analysis of topics.
• News - very short snippets about brands or sectors.

The latest reports also discuss how COVID-19 has affected each sector and how they can recover over the next several years.

Search Mintel

Use the search bar on the Mintel homepage to search for:

• An industry (e.g. haircare)
• A product/brand (e.g. Dove)
• A company (e.g. Unilever)

You can narrow the results to include specific types of content or a set date range. After each search, press 'Clear all' to reset your filters.

If your area is new or very specific there may not be a full report, but if you search for a key term you may find smaller pieces of information across several reports.

Browse Mintel

Use the categories at the top of the Mintel homepage to find all the results for a particular category or demographic. Trend drivers are not included in our subscription, so you don't need to use this to search.

Read and download reports

• Summaries - Each report has a short executive summary, infographic and PowerPoint.
• Full text - The full report is underneath the summary. Use the Table of Contents, Content Map or drop-down menu to move between sections. You can also search within a report for a specific keyword.
• Downloading - You can't download an entire report. When you are viewing a section, click 'Doc' in the top left-hand of the screen to download it as a Word document. 
• Data - Each report includes a large amount of data. Click 'Download into Spreadsheet' underneath a table to download the information. You can download the full databook in Excel or use the Interactive Databook to create personalised charts with the information you need for your work.

Mintel reports are valuable resources for businesses, marketers, and industry professionals seeking to understand consumer markets, track industry trends, and make informed business decisions. They provide actionable insights and strategic recommendations to help businesses succeed in today's competitive marketplace. Here are some key features of Mintel reports:

1. Market Analysis: Mintel reports provide detailed analysis of specific consumer markets, including market size, growth trends, key drivers, challenges, and opportunities. They offer insights into consumer behavior, preferences, and purchasing habits within the market.

2. Industry Trends: Mintel reports identify and analyse industry trends, innovations, and emerging market dynamics shaping the competitive landscape. They highlight market disruptions, technological advancements, regulatory changes, and other factors influencing industry growth and development.

3. Consumer Insights: Mintel reports offer valuable consumer insights by examining demographic trends, lifestyle preferences, purchasing motivations, and attitudes toward products and brands. They help businesses understand their target audience and develop effective marketing strategies to meet consumer needs.

4. Competitive Analysis: Mintel reports include competitive analysis, profiling key players in the market and assessing their market share, product portfolios, marketing strategies, and competitive positioning. This information helps businesses benchmark their performance against competitors and identify areas for differentiation.

5. Product Innovation: Mintel reports track product innovation trends within the market, highlighting new product launches, packaging innovations, ingredient trends, and consumer preferences. They help businesses stay informed about market developments and identify opportunities for product innovation and differentiation.